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Central Minnesota's Game of Careers

A virtual career exploration experience

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Content Creator

Description of job: Organize and put together raw video footage into a completed production for use on streaming media, such as websites and social media sites.

Also known as: Video Editor, Content Manager, Digital Media Specialist, Videographer, Multimedia Specialist

Related Careers: PR Specialist, Media Buyer, Social Media Specialist, Web Designer

Sources: Minnesota CAREERwise & CareerOneStop

Typical Job ActivitiesSkills & KnowledgeAve Wage/Job OutlookEducation & Training

Typical Work Tasks
People who work in this career often:

  • Create computer-generated graphics or animation.
  • Determine presentation subjects or content.
  • Label production materials.
  • Collaborate with others to determine technical details of productions.
  • Study scripts to determine project requirements.
  • Determine technical requirements of productions or projects.
  • Edit audio or video recordings.
  • Verify accuracy of data.
  • Coordinate activities of production personnel.
  • Manage content of broadcasts or presentations.

Typical Working Conditions

  • Working indoors in environmentally controlled conditions.
  • Sitting.
  • Having face-to-face discussions.
  • The importance of being accurate or exact.
  • Meeting strict deadlines.
  • Freedom to make decisions without supervision.
  • Working with a group or team.

Tools & Technology used by Content Creator

Source: Minnesota CAREERwise

Most Important Skills for Content Creators

  • Listening—Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading—Understanding written sentences and paragraphs in work related documents.
  • Coordinating with Others—Adjusting actions in relation to others’ actions.
  • Managing Time—Managing one’s own time and the time of others.
  • Thinking Critically—Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Learning New Things—Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Making Decisions—Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring Performance—Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Solving Complex Problems—Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Speaking—Talking to others to convey information effectively.

Most Important Knowledge Areas for Content Creators

  • Communications and Media—Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Computers and Electronics—Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • English Language—Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Production and Processing—Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
  • Administration and Management—Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Fine Arts—Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
  • Customer and Personal Service—Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Clerical—Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Sales and Marketing—Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Telecommunications—Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

Interests
Different careers may be a good fit for your personality or interests. This career is:

  • Enterprising—Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
  • Artistic—Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Source: Minnesota CAREERwise

Wages Per Hour For Content Creators (MN)
Low

$19.28

Median

$23.62

High

$30.60

Low indicates 25% of workers earn less and 75% earn more. Median indicates 50% of workers earn less and 50% earn more. High indicates 75% of workers earn less and 25% earn more.

Demand
This is a high growth career area.

Source: Minnesota CAREERwise

Most professionals have an Associates degree, but some also earned a Bachelors degree.

View the local post-secondary education options for this career from Central Lakes College.

Spotlight on Central Lakes College

  • Why consider CLC?
  • Virtual Campus Tours: Brainerd Campus, Staples Campus
  • Learn more about the CLC Honors Program.
  • Attend CLC, and you may never need to buy a textbook.

If you have a physical, mental, developmental, or cognitive condition that requires educational support, learn about support options at CLC.

Helpful High School Courses
Examples of helpful classes that help you prepare for this career:

  • Band, Chorus, or Music
  • Composition
  • Computer Graphics
  • Drawing and Painting
  • Interactive Media and Web Design
  • Literature
  • Mass Media Marketing
  • Photography
  • Public Speaking
  • Radio and Television Production
  • Technical Writing
  • Theater

Source: Minnesota CAREERwise

NEW Program at CLC

 

Videos
Just a YouTuber (Peter McKinnon)

Explore Other Business, Finance & Marketing Careers

  • Accountant
  • Advertising & Marketing Manager
  • Content Creator
  • Customer Service Representative
  • Entrepreneur
  • Financial Analyst
  • Graphic Designer
  • Human Resources Specialist
  • Insurance Sales Agent
  • Insurance Underwriter
  • Loan Officer
  • Retail Salesperson
  • Social Media Specialist
  • Tax Preparer
  • Website Developer
  • Business, Finance & Marketing

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FINANCIAL SUPPORTERS & PARTNERS

PARTNERS

Brainerd Lakes Chamber logo        Central Lakes College logo

FINANCIAL SUPPORTERS & PARTNERS

This virtual career exploration experience is financially supported in part by Sourcewell and the Central Minnesota Perkins Consortium, with the partnership of the Brainerd Lakes Chamber and  Central Lakes College.


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Bridges/Brainerd Lakes Chamber
224 West Washington Street, Brainerd, MN 56401


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