Advertising & Marketing Manager

Typical Work Tasks
People who work in this career often:

• Conduct opinion surveys or needs assessments.
• Confer with organizational members to accomplish work activities.
• Coordinate operational activities with external stakeholders.
• Represent the organization in external relations.
• Create marketing materials.
• Develop marketing plans or strategies.
• Develop promotional materials.
• Establish interpersonal business relationships to facilitate work activities.
• Implement organizational process or policy changes.
• Maintain knowledge of current developments in area of expertise.

Typical Working Conditions

• Using e-mail.
• Working indoors in environmentally controlled conditions.
• Working with a group or team.
• Meeting strict deadlines.
• Sitting.
• Frequent decision-making.
• The importance of being accurate or exact.
• Responsibility for outcomes and results.

Tools & Technology used by Advertising/Marketing Manager

Source: Minnesota CAREERwise

Most Important Skills for Advertising/Marketing Managers

• Monitoring Performance—Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
• Coordinating with Others—Adjusting actions in relation to others’ actions.
• Learning New Things—Understanding the implications of new information for both current and future problem-solving and decision-making.
• Listening—Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking—Talking to others to convey information effectively.
• Thinking Critically—Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Being Aware of Others—Being aware of others’ reactions and understanding why they react as they do.
• Making Decisions—Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Reading—Understanding written sentences and paragraphs in work related documents.
• Managing People—Motivating, developing, and directing people as they work, identifying the best people for the job.

Most Important Knowledge Areas for Advertising/Marketing Managers

• Sales and Marketing—Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Customer and Personal Service—Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media—Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• English Language—Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management—Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Clerical—Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
• Computers and Electronics—Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
• Education and Training—Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Mathematics—Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
• Personnel and Human Resources—Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Interests
Different careers may be a good fit for your personality or interests. This career is:

• Enterprising—Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
• Artistic—Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Source: Minnesota CAREERwise

Low indicates 25% of workers earn less and 75% earn more. Median indicates 50% of workers earn less and 50% earn more. High indicates 75% of workers earn less and 25% earn more.

Demand
This career is seeing moderate growth compared to other careers. There will be a 5.7% growth for Advertising/Marketing Managers to meet market demand between 2018-2028. This includes the demand due to replacement (workers leaving the occupation or retiring) as well as growth.

Source: Minnesota CAREERwise

This career requires at least at least a Bachelors degree, and some professionals have a Masters degree. This career does not require a license, but there are certifications are helpful for growth in some industries.

View the local post-secondary education options for this career from Central Lakes College.

Spotlight on Central Lakes College

• Why consider CLC?
• Virtual Campus Tours: Brainerd Campus, Staples Campus
• Learn more about the CLC Honors Program.
• Attend CLC, and you may never need to buy a textbook.

If you have a physical, mental, developmental, or cognitive condition that requires educational support, learn about support options at CLC.

Helpful High School Courses
Examples of helpful classes that help you prepare for this career:

• Advertising
• Composition
• Consumer Law
• Desktop Publishing
• Economics
• Graphic Design
• International Marketing
• Management
• Multimedia
• Psychology
• Public Speaking
• Statistics

Source: Minnesota CAREERwise