Description of job: Organize and put together raw video footage into a completed production for use on streaming media, such as websites and social media sites.
Also known as: Video Editor, Content Manager, Digital Media Specialist, Videographer, Multimedia Specialist
Related Careers: PR Specialist, Media Buyer, Social Media Specialist, Web Designer
Sources: Minnesota CAREERwise & CareerOneStop
Typical Work Tasks
People who work in this career often:
- Create computer-generated graphics or animation.
- Determine presentation subjects or content.
- Label production materials.
- Collaborate with others to determine technical details of productions.
- Study scripts to determine project requirements.
- Determine technical requirements of productions or projects.
- Edit audio or video recordings.
- Verify accuracy of data.
- Coordinate activities of production personnel.
- Manage content of broadcasts or presentations.
Typical Working Conditions
- Working indoors in environmentally controlled conditions.
- Sitting.
- Having face-to-face discussions.
- The importance of being accurate or exact.
- Meeting strict deadlines.
- Freedom to make decisions without supervision.
- Working with a group or team.
Tools & Technology used by Content Creator
Source: Minnesota CAREERwise
Most Important Skills for Content Creators
- Listening—Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Reading—Understanding written sentences and paragraphs in work related documents.
- Coordinating with Others—Adjusting actions in relation to others’ actions.
- Managing Time—Managing one’s own time and the time of others.
- Thinking Critically—Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Learning New Things—Understanding the implications of new information for both current and future problem-solving and decision-making.
- Making Decisions—Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Monitoring Performance—Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Solving Complex Problems—Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Speaking—Talking to others to convey information effectively.
Most Important Knowledge Areas for Content Creators
- Communications and Media—Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Computers and Electronics—Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- English Language—Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Production and Processing—Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Administration and Management—Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Fine Arts—Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Customer and Personal Service—Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Clerical—Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Sales and Marketing—Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Telecommunications—Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Interests
Different careers may be a good fit for your personality or interests. This career is:
- Enterprising—Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Artistic—Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Source: Minnesota CAREERwise
Wages Per Hour For Content Creators (MN) | ||
Low$25.14 |
Median$30.19 |
High$35.49 |
Low indicates 25% of workers earn less and 75% earn more. Median indicates 50% of workers earn less and 50% earn more. High indicates 75% of workers earn less and 25% earn more.
Demand
This is a high growth career area.
Source: Minnesota CAREERwise
Most professionals have an Associates degree, but some also earned a Bachelors degree.
View the local post-secondary education options for this career from Central Lakes College.
Spotlight on Central Lakes College
- Why consider CLC?
- Virtual Campus Tours: Brainerd Campus, Staples Campus
- Learn more about the CLC Honors Program.
- Attend CLC, and you may never need to buy a textbook.
If you have a physical, mental, developmental, or cognitive condition that requires educational support, learn about support options at CLC.
Helpful High School Courses
Examples of helpful classes that help you prepare for this career:
- Band, Chorus, or Music
- Composition
- Computer Graphics
- Drawing and Painting
- Interactive Media and Web Design
- Literature
- Mass Media Marketing
- Photography
- Public Speaking
- Radio and Television Production
- Technical Writing
- Theater
Source: Minnesota CAREERwise